PR Services

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Guest blogging - I work with your experts to write content in the form of a non-branded article and then find an appropriate placement for it on an external website or blog. This type of content marketing is great for building backlinks and driving traffic to your company’s site. It also builds PR presence and trusted inbound links by gaining coverage in higher-profile, online consumer or business media sites or blogs. Guest blogging articles can be repurposed for social media too.

Blogging - Blogging frequency is often something that falls by the wayside; it can get lost in the day-to-day tasks necessary to run a successful business. But blogging is important for telling your brand’s story and communicating to your audience in order to forge a strong connection. I consider blogging to be brand journalism, so I work as a reporter to interview your experts and investigate the many stories your business can tell. Blogging can also be repurposed for guest blogging placements and/or social media posts.

Email Marketing - The contents of your email need to establish a connection with your audience. That means that WHAT you say is as important as what the reader SEES in the subject line. Email marketing can be a powerful tool if the copy is engaging enough. My goal is that your audience looks forward to seeing your company's information in their inboxes because it is useful, meaningful and it will make a difference in their daily lives.

Pitching a great story involves expertise, time, perseverance and relationship-building - all things that your business or agency often lacks, which is where I come in. It involves crafting and weaving a story that not only inspires and motivates a journalist, but the journalist’s audience as well. PR, in the form of a great blog or magazine placement, a broadcast segment or a podcast interview, builds credibility rather than just visibility.